UM has retained the media and communications portfolio for Queensland’s motorist club RACQ following a competitive pitch.
UM has been RACQ’s media agency for the past 12 years and the new deal extends the relationship for another three years.
The RACQ's provides more than 35 member services and products, including roadside assistance, insurance, finance and travel services to more than 1.6 million members. Its annual revenue exceeds $1 billion.
"Given the pace of change in the media landscape, this has been an incredibly important review for RACQ,” general manager of marketing Renee Davidson says.
“We conducted the review to ensure we have the right partner to support the changing media environment, with the strategic and digital capabilities to support member engagement, growth and business transformation."
UM Australia chief executive Ross Raeburn says it can be an "awkward task" for an incumbent agency to reinvent a communications strategy for an existing client.
"RACQ’s marketing team is a progressive and talented group that easily embrace future challenges and we are clear on how Creative Connections will help them achieve their goals.”
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