UM, the media agency network of IPG Mediabrands, has been named global media agency of record for Energizer, the world's leading manufacturer of batteries, portable lighting and automotive care products.
The agency was first awarded Energizer’s North America media planning and buying duties in February 2019. In late 2019, Energizer appointed UM in the US media duties for its growing portfolio of brands, including Armor All and battery and lights brand, Rayovac.
Under its expanded global scope, which includes Australia and New Zealand, UM will take on all strategy, planning, buying, research, and data and analytics media duties for Energizer’s global portfolio.
UM Australia CEO Fiona Johnston says Energizer is clearly in the A Team of Australian marketers and has built an iconic presence in highly competitive sectors.
"We are looking forward to bringing Energizer a special level of partnership and media counsel that helps propel their success," she says.
Eileen Kiernan, Global CEO of UM, says she is incredibly proud of the work done across North America and looks forward to leveraging that globally.
Lori Shambro, CMO Energizer: “After an exceptional year of innovation and partnership, we are excited to once again expand our relationship with UM. We look forward to bringing UM’s unique mix of media planning and creative excellence to our global portfolio of brands as we continue our commitment to be the first brands seen, sought and sold in the categories in which we compete.”
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