Uber Eats has revealed the latest iteration of its Tonight I’ll Be Eating campaign, this time starring Bondi Vet’s Dr Chris Brown and iconic Australian puppet and media personality, Agro.
The creative collaboration brings together Australia’s most famous vet and most loved puppet in a humorous veterinary examination between the unlikely duo.
The film features Brown ordering an Acai bowl with almond granola and organic vanilla protein powder prior to assessing Agro as if he were a real pet, only to find he has a hand lodged inside him.
Meanwhile, Agro puts in his order for a spicy vindaloo with 10 papadams before the puppet's hilarity is unbottled.
"With 2020 being such a challenging year, the brief to Special Group was simple. Through Tonight, I’ll be Eating put a smile on Australian faces," Uber Eats ANZ head of marketing David Griffiths says.
"By bringing together Chris and Agro we’ve created an integrated campaign with magical Aussie nostalgia to show the richness of Uber Eats selection.
"Enlisting home-grown Australian talent felt like the right way to connect with both new and existing audiences and further embed the brand into Aussie vernacular and culture. We’re extremely excited and proud to bring you our latest duo.”
The campaign, which was filmed in Australia, will run across TV, out-of-home, social and influencers, digital, radio, and through a podcast partnership with Aunty Donna and other leading podcasts.
“Tonight I’ll Be Eating campaign has now been launched around the world, but first and foremost it’s at home in our culture here in Australia," Special Group partner and chief creative officer Julian Schreiber says.
"So, bringing back homegrown puppet icon Agro and contrasting him with the wholesomeness of Bondi vet Dr Chris Brown felt like the right unexpected cultural clash to create next.”
Since the inception of Tonight I’ll Be Eating in 2017 the brand has attracted both local and global cultural sensations and acclaimed celebrities including Naomi Watts, Rebel Wilson, Ruby Rose, Lee Lin Chin, Ray Martin, Serena Williams, Rafeal Nadal, Kim Kardashian-West and Magda Szubanski.
Chris and Agro follows the launch of Tonight I’ll Be Eating into North America.
The campaign, which also ran across Australia, kicked off with an epic showdown between global megastars and movie icons, Mark Hamill and Patrick Stewart.
The campaign was shared over 11.3 million times on social media.
Since then, Special Group has announced the opening of its LA office led by William Gelner.
Credits
Creative Agency: Special Group Australia
Founding Partner: Lindsey Evans
Founding Partner: Cade Heyde
Strategy Partner: Dave Hartmann
CCO & Partner: Julian Schreiber
CCO & Partner: Tom Martin
Senior Creatives: Josie Fox and Harry Stanford
Social Lead: Lachlan Stewart
Social Media Manager: Sarah Mckie
Strategy Director: Anna Bollinger
Team Lead: Eileen Cosgrove-Moloney
Business Director: Caity Cowper
Executive Producer: Meredyth Judd
Integrated Producer: Emily Willis
Head of Production: Nick Lilley
Casting Director: Emily Stewart
Client: Uber Eats Australia
Sr Director, APAC Marketing: Lucinda Barlow
Head of Marketing APAC: Andy Morley
Head of Marketing ANZ: David Griffiths
Marketing Manager: Nicole Lenarduzzi
Marketing AU: Rebecca Morton
Film
Production Company: SweetShop
Director: Nick Kelly
Executive Producer: Llew Griffith
Director of Photography: Tim Tregonning
Offline Edit: ARC
Offline Editor: Dan Lee
Online Editor: Eugene Richards
Post Production: ARC
Music and Sound House: Rumble Studios
Executive Producer: Michael Gie
Sound Engineer: Cam Milne
Social
Production Company: Brightworks
Director: Langdon Cook
Director of Photography: Luke Banfield
Offline edit: Max Thornhill
Post Production: ARC
Music and Sound House: Rumble Studios
Stills
Production Company: Chee productions
Photographer: Damian Bennett
Producer: Matt Chee
Food Styling: Hannah Meppem
Retouching: Cream Electric Art
Media agency: MediaCom
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