Australian eyewear brand TWO SVGE is harnessing the power of Augmented Reality (AR) to launch a Dynamic Shoppable AR Lens on Snapchat.
The Lens leverages Snap’s try-on feature which allows shoppers to see what they look like wearing the glasses from wherever they are and is designed to encourage virtual trial and conversion for their ICON sunglasses range.
Consumers have the ability to swipe through multiple AR try-on experiences where they can see what various sunglasses from the collection look like on them, driving product consideration and brand awareness.
TWO SVGE is implementing Snapchat’s dynamic shoppable catalogue functionality, enabling users to swipe up immediately from the Lens and purchase their favourite pair.
The AR campaign is running as part of a wider presence on the platform and has meant that TWO SVGE has been able to develop an additional bespoke, product focused layer to their existing Snapchat marketing strategy, that is unique to the platform.
Haran Ramachandran, head of creative strategy ANZ, Snap said: "TWO SVGE is taking full advantage of Snap’s creative AR features to bring their products to life for consumers, which is especially important for online retailers. AR Lenses are a fantastic top of funnel mechanic but through implementing a dynamic shoppable catalogue, the campaign can drive full funnel results.“
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