Sarah Pelecanos.
Brisbane-based full-service digital marketing agency TwentyTwo Digital have launched the fourth installation of its Digital Trends eBook.
Diving deep into marketing, society, tech and design, the eBook is designed to help marketers and advertising professionals get ahead of the predicted market shifts and changing consumer trends expected to shape 2025.
TwentyTwo Digital founder and MD, Sarah Pelecanos, said that marketing in 2024 and beyond requires a sharp eye for new trends and opportunities, with a firm focus on trying new things and adapting to the ever-changing consumer preferences.
“One trend we are seeing is an increased uptake in AI content and CGI generation specifically in content marketing," she said.
“The challenge between maintaining quality outputs with safe practices is a hurdle for any marketer or business seeking to stand-out in a competitive service market."
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