A zero budget campaign to highlight the impact of climate change on a small Pacific Island state captured the attention of judges at the AdNews Agency of the Year Awards.
The First Digital Nation by The Monkeys, part of Accenture Song, for The Government of Tuvalu, picked up two awards at the long lunch at the SCG in Sydney: Best Use of Content (sponsored by SEVEN) and The Game Changer Award (sponsored by Amazon Ads).
“The Digital Nation campaign, on behalf of Tuvalu, a low-lying Pacific nation at risk of becoming the first country to be submerged by rising sea levels due to climate change, was built wholly on an idea, with global action at its core, on a zero budget that reached 2.1 billion people across 160 countries,” the judges said.
“The reach was amazing and is still having an impact, with other countries recognising digital nationhood. A Loss and Damage Fund for nations like Tuvalu was established soon after the campaign at COP27.”
The judges of Best Use of Content said the campaign delivered on strategy, execution and proven results “through an innovative, focused and highly differentiated approach in a cluttered market”.
Thank you to our sponsors for supporting this year's event.
Presenting Partner - SAMSUNG Ads
Supporting Partners
Audience360
Boomtown
Integral Ad Science
Nexxen
OMA
PubMatic
Quantcast
SEVEN
Amazon Ads
TripleLift
Associate Partners
ExtremeReach
Vistar Media
Cartology
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