Facebook is reaching out to small businesses and is launching a “community boost” marketing programme for regional Australia.
The initiative was launched by Prime Minister Malcolm Turnbull and Facebook COO Sheryl Sandberg at the APEC CEO Summit in Vietnam.
The programme is intended to offer customised in-person marketing training for 3000 SMBs and journalists, to “empower local communities with the digital skills to thrive and grow their voice online”.
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It will include a “pop-up training centre” offering privacy and safety workshops for students, parents, educators and seniors in regional Australia. There will also be a focus on female business owners through the #SheMeansBusiness programme.
Facebook says it wants to ensure that businesses and communities in regional areas are a “strong part of the digital economy”.
It will start in Mackay, Queensland in 2018.
Sandberg says: “We are excited to bring Facebook Community Boost to regional Australia to equip more people with the digital skills they need to thrive in the new economy. In 2018, we will provide customised in-person training for 3,000 small businesses and journalists, and privacy and safety workshops for students, parents, educators and seniors, to empower these local communities with the digital skills to thrive and grow their voice online.”
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