Digital marketing agency Tug has been appointed by Merlin Entertainments to manage search engine optimisation for SEA LIFE Sydney Aquarium.
Merlin Entertainments operates more than 140 family entertainment attractions, 23 hotels and six holiday villages in 24 countries across four continents.
Matt Newman, head of e-commerce, APAC at Merlin Entertainments added: “Following two years of disruption, we wanted a digital marketing agency that could help propel our organic web presence and drive awareness of everything we have to offer.
“The team from Tug showed a strong depth of experience in SEO and we look forward to working with them.”
Tug, which has offices in Sydney, London, Toronto and Berlin, is a specialist in performance media and uses data, media, content and technology to optimise digital marketing performance.
Charlie Bacon, general manager at Tug Sydney said: “We hope this is the start of long-term relationship with Merlin Entertainments and its portfolio of attractions across Australia and New Zealand.”
The win follows the appointment of Isabel Blanchard as paid media director at Tug Sydney in June.
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