Ethical Swedish accessory brand TRIWA has appointed global brand comms agency Manifest as its creative agency of record, tasked with refreshing the brand identity, strategy and running its creative press office while simultaneously devising and executing campaigns.
The partnership is being led by the agency’s Stockholm and Melbourne studios.
Based in Stockholm, Sweden, TRIWA’s collection of watches and accessories are designed to offer not only a sustainable alternative, but to help societal issues by starting meaningful conversations about what it means to be a consumer product without leaving a vast amount of waste in its wake.
Manifest founder and CEO Alex Myers said one of the values at Manifest is ‘if you can’t find what you’re looking for, build it’.
"A truer statement couldn’t be said of TRIWA as it has spent the last 15 years instigating a number of eco innovations in not just fashion but consumer products as a whole," said Myers.
“From creating the first ever ocean plastic watch to making the first consumer products from deconstructed weapons and fossil-free steel, TRIWA is a prime example of what it means to properly show up for our planet.”
TRIWA CEO Ryan Looysen said as the company looks to bring its ethical ethos to new products such as belts, sunglasses, jewellery and more, he knew after the very first meeting with Manifest that it was the right agency to join TRIWA on this journey.
“With a presence in all our key markets and an innovative 24-hour creative services model, in just a few short weeks the Manifest team has been instrumental in helping us navigate what the next era of TRIWA looks like," he said.
"We have some amazing campaigns in the works and I’m very much looking forward to seeing what we achieve together by using business as a force for good.”
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