Tripadvisor has rebranded its self-service tool Tripadvisor Media Manager to Tripadvisor AdExpress.
New features include:
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Full creative refresh. A new website and design aesthetic offers a simplified interface for Tripadvisor Ad Express customers, along with unique, tailored user experiences for specific advertiser categories, including DMOs and agencies.
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Enhanced insights. Improved real time dashboards will make it possible for advertisers to see how and where their investment is being spent, whilst also providing an easier to understand overview of the campaign's performance.
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Creative library. A new feature that will allow advertisers to reuse previously accepted creatives without having to go through the creative approval process, reducing the time advertisers spend uploading or building a creative for future campaigns.
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Multi user accounts. Allows agencies and other businesses with multiple users to access the same account, making it simpler for teams to collaborate within Tripadvisor Ad Express.
“The improvements we’ve introduced with the launch of Tripadvisor Ad Express will enable businesses - many of whom became self-service customers for the first time during COVID - to develop and upload campaigns on Tripadvisor more quickly and easily than ever before,” said Christine Maguire, vice president and general manager, media at Tripadvisor.
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