An all-new Supercars website and mobile app has launched in partnership with Tribal DDB.
Ahead of the 60th anniversary of the Repco Bathurst 1000 in early October, the new interface and state-of-the-art features include a revamped live timing program.
Fans can follow their favourite drivers in real-time during on-track sessions. The introduction of Shotgun lets fans jump in the passenger seat of their favourite drivers’ cars.
The new and improved app will also offer features such as live timing, real-time commentary, personalised news updates, and exclusive partner offers.
The project has been in development for more than two years, representing Supercars’ multi-million dollar investment into delivering an unparalleled fan experience.
Supercars CEO, Shane Howard, said the launch of the new website and mobile app marks a significant milestone for the Repco Supercars Championship.
"We're bringing fans closer to the action than ever before, with real-time insights and immersive features that will make every race an unforgettable experience," he said.
Supercars head of digital, Anthony Alvernes, said the company's aim was to create a digital ecosystem that caters to every facet of Supercars fandom.
"Whether you're a first-time visitor, a devoted enthusiast, a business seeking corporate opportunities, or simply a fan wanting to dive deeper into our world, our new website and app promise a top-tier experience for everyone," said Alvernes.
Tribal DDB managing director, Davy Rennie, said the agency is proud to have worked closely with the Supercars team to bring the vision to life with the new Supercars website and mobile app.
"Together, we've created an innovative digital platform that sets a new standard for sports entertainment in Australia," he said.
The launch of the new website and application is the latest innovation from Supercars, which this year introduced the next generation of Gen-3 vehicles.
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