The global retail media market will grow 15.4% to $179.5 billion in 2025, according to a new report by Coresight Research sponsored by Criteo, Retail 2025:10 Trends Shaping the Retail Media Market.
Third-party data, advances in AI (artificial intelligence) and closed-loop attribution are expected to fuel the rapid growth.
Coresight Research estimates that retail media networks around 70% in gross margins.
Brands are increasingly spending with retail media networks due to retailers’ first-party data that enables them to craft and
deliver highly targeted, personalized ad campaigns.
“Retailers that are seeing the most growth and that have been able to ride out the inflation storm and pullback of consumer spending with the least impact are those who have intelligently diversified their revenue streams and that have invested in developing advanced retail media networks,” said Coresight CEO Deborah Weinswig.
Taranjeet Singh, managing sirector, Venture Markets, APAC, Criteo, said retail media will in 2025 evolve into a full-funnel solution, with retailers expanding into the open web, social media, and connected TV to engage shoppers at every stage of their journey.
"Strategic partnerships with media companies will continue to unlock new audiences, accelerating the shift from onsite toward offsite," said Singh.
"Furthermore, with advancements in predictive analytics and machine learning, growing demands for transparency and standardized metrics will redefine collaboration between brands and retailers—capabilities that will be essential for
success in the year ahead."
The 10 trends:
1. AI (Artificial Intelligence) To Deliver Next-Gen Ad Automation and Personalization
2. Programmatic Advertising Will Drive Operational Efficiencies Across RMNs
3. Ad Formats Will Continue to Expand
4. Strategic Partnerships To Unlock Offsite Growth Market Shifts
5. In-Store Retail Media Will Continue to be a “Test and Learn” Channel
6. Retail Media Will Bolster Its Position as a Full-Funnel Advertising Tool
7. Retail Media Will Drive First-Party Data Enhancements Data and Measurement
8. Building Trust and Transparency Will Be More Critical Than Ever for RMNs
9. Measurement Standardization To Gain Attention
10. Emerging RMNs (retail media networks) Will Disrupt the Retail Media Ecosystem
Dentsu forecasts retail media growing 21.9% globally in 2025.
GroupM sees retail media up 26.5% in 2024 in Australia, hitting $US1 billion in revenue for the first time. By 2029, the analysts forecast revenue will reach $US2.7 billion.
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