If the Twitteratti are any guide, Samsung 4k TVs will be the tech to watch in 2015.
Hotwire Australia's insights and analytics team has collated a list of the most talked about brands and products at the recent Consumer Electronics Show, with Samsung taking the mantle as the most tweeted brand and 4k TV as the most tweeted-about trend.
“The buzz that’s generated at CES is a bellwether for the global technology trends that will dominate the consumer electronics agenda for 2015,” managing director of Hotwire Australia Alexis Wilson said.
“Australians tend to adopt new technologies at an extremely fast clip, so Australian marketers should take note of what devices will be trending with consumers in the year ahead.”
Recently, OMD's head of Telstra Vanessa Nicol travelled to the show and said sensors, the connected home, connected cars, wearables, image capturing, vitrual reality, new screens, and data were the main thematic takeaways from the event.
Here is how Twitter saw it:
Top brands being talked about :
Samsung – 18,643 tweets
Panasonic – 8,312 tweets
Intel – 7,444 tweets
IGN – 6,875 tweets
Audi – 3,966 tweets
Android – 3,757 tweets
LG – 3,758 tweets
Sony – 2,019 tweets
Google – 1,384 tweets
BMW – 1,083 tweets
Top trends being mentioned:
4k TV - 15,912 tweets
Wearables – 3,998 tweets
IOT – 3,816 tweets
Car – 2,552 tweets
Health – 1,411 tweets
Smart watch – 1,087 tweets
3D printing – 1,022 tweets
Gamergate – 935 tweets
Hotwire's Insights and Analytics team examined nearly half a million tweets during the event to come up with the list, but as important as the trends are, Hotwire has urged marketers to look beyond the social media buzz.
“Notably, Apple has never presented at CES, so Aussie marketers would be wise to keep their developments - particularly in the mobile payment space and their rumoured Apple Watch – top of mind when planning media and marketing campaigns for 2015,” Wilson said.
However, for tech brands being part of the social media buzz created at a show such as CES is vital, so how can one hope to cut through all the noise and get their brands noticed by the early adopters on Twitter?
Senior strategist at We Are Social, Amaury Treguer, told AdNews the answer was actually pretty mundane.
“First and foremost, quite obviously brands should definitely come to the show well prepared with the coolest and most ground breaking innovations that will naturally make them stand out from the rest,” Treguer said.
However, putting aside the coolness of the product the brand is presenting, creating bespoke hashtags for the particular event was vital to the social media success of brands at a particular trade show.
“To create noise, brands should create bespoke hashtags specific to the tradeshow. For example #SamsungCES for Samsung worked, as did #mbCES for Mercedes,” Treguer said.
“Promoting these hashtags means users are more likely to use them.”
Treguer also said brands were leveraging brand ambassadors to introduce new products on social media, and even report on the event in real-time.
However, the most active tweeters at a large trade show such as CES are the ones actually there, and getting them tweeting about your brand was the most vital element in getting your brand to stand out from the crowd.
He said that freebies and giveaways were great for getting people's attention, but the focus needed to be on whether that experience was shareable on social media.
“This can be anything from selfie booths, 3D experiences, interactive kiosks, real-time social media feeds - anything that they can easily share on their social networks.
“Freebies and giveaways in exchange for social currency can be a bit tacky, but will help getting your brand out there.”
For more news:
CES: It's as relevant as Cannes and SXSW to marketers but are we paying attention?
CES takeaways from head of Telstra, OMD
Let Mindshare's Nimrod show you around CES....
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