Treasury Wine Estates has officially launched its in-house creative agency, Splash, hiring top agency and client side talent.
The Melbourne based agency wants to create disruptive work across its premium brands and the Penfolds portfolios.
Phil van Bruchem and Tom Opie have been appointed creative directors.
van Bruchemmakes the move from CHEP where he worked on Flybuys, Officeworks and 7-Eleven, including the notable Coffee Body Scrub launch.
Opie came from Tennis Australia where he led the in-house creative across tennis participation and the Australian Open.
The two previously together at BWM Dentsu (now Dentsu Creative), where they produced a memorable run of work across
Toyota, Deliveroo, Kmart, Dr. Oetker and Queensland Police.
Their work has been internationally recognised at major international and local award shows, including Cannes, D&AD and One Show.
Splash also announced that Faye Collay has joined as head of operations. She started her career as a project manager, leading operational client solutions for WSA Online, Swish Group, Wunderman, Leo Burnett, TBWA, Cummins&Partners and now TWE.
She has worked on brands as renowned as ANZ, Jeep, Mumm, Adidas, Ford, Jacobs Creek and Vodafone.
She was also a founding partner at Cummins&Partners.
Treasury’s agency is led by Elsa Beaumont, who spent three years working with TWE at Wunderman Thompson. Previously in the US for six years, she helped establish Mother Los Angeles and has worked across a range of brands including Westpac, Samsung, Target, L’Oreal and Origin Energy.
In setting up the in-house agency, Treasury Wine Estates has been working with Marketing Transformation consultancy, Iution, to design and build an in-house offering, encompassing creative, production, digital media, data and tech capabilities.
Splash has also recruited Marni Burger as lead Designer, Annie Mcbrearty as an integrated producer, Bianca Koffman as a senior integrated producer, Luri Rasak and Chris Beechey as media traders, and has also made internal promotions for Ben Oliver to senior manager digital media and Scott Swindells to social and search trader.
Beaumont: “I’m excited by the brilliant talent we’ve attracted to our team. I couldn’t be happier to have Tom, Phil, Faye and Ben as my partners in leading the In-House Agency.
"They are all exceptional talent who bring so much experience and energy. We are already working on some great briefs and look forward to creating impactful work across both the Treasury Premium Brands and Penfolds portfolios.”
The in-house agency is in the final stages of recruiting roles to their team, with the following roles still open: Designer, Finished Artist.
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