Trade Me Property
New Zealand property marketplace Trade Me Property has launched its inaugural People’s Choicest Awards, in partnership with brand activation agency Because ANZ.
The competition has seven categories - Choicest Suburb, Playground, Bush (shrub or tree), Dairy, Public Toilet, Landmark and Local Legend - to recognise Aotearoa’s hidden gems, quirky and fun local landmarks and unique characters that make local neighbourhoods special.
Trade Me Property customer director Gavin Lloyd said the People’s Choicest isn’t about the poshest suburb, fanciest school or best cafe - it’s about the magic and joy that can be found right outside our front door, all around the motu.
“At Trade Me Property we know that home isn’t just about where you sleep, it’s about how you live," Lloyd said.
"By highlighting some of our most-loved local icons, we hope to inspire Kiwi to imagine new possibilities for how they could live, with every street, suburb and region having potential.”
As part of the multi-phased campaign, actors, comedians and popular influencers, Harrison Keefe and Nepia Vaeau Takuira-Mita, known for their viral ‘come vibe with us’ dance videos, will embark on a nationwide tour in January, where they will visit finalists and create hilarious and engaging content to drive online voting.
Because are also leading the content creation, talent management and logistics, culminating in a surprise and delight event for the winning category - and bringing the community together to celebrate.
Because business director NZ Corinna Homer said this campaign has been an absolute joy to bring to life because it’s all about celebrating the quirks and charms of Kiwi living.
"From the best bush to the top public loo, The People’s Choicest Awards are as uniquely Aotearoa as it gets," Homer said.
"We’re thrilled to partner with Trade Me Property to highlight what makes our communities special, and we can’t wait to see the nation get behind their local legends and hidden treasures.”
Trade Me Property head of marketing Shelley Smith said recent research shows that after a tough year, amid all the economic doom and gloom, people are ready for brands to be playful and have a bit of fun.
"The People’s Choicest aims to provide a glimpse of how Kiwi live through discovery of the charm in their own backyards," Smith said.
"We understand for many Kiwi home ownership is part of a longer-term plan, so we hope to inspire that journey by celebrating how we live in Aotearoa and encourage them to dream-scroll Trade Me Property."
Nominations for Trade Me Property’s People’s Choicest awards are open now until 29 December. Voting will begin in mid January with winners and celebrations will start from February.
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