AdNews Newsletter
125 industry leaders recruited to judge entries.
“Australian businesses will be front of the queue for government procurement and contracts."
Full year revenue expected to be down 10% to 12%.
Forfmerly of OmniCom Media Group, Spotify and Cartology.
Tara Ford, Barbara Humphries, Damon Stapleton.
" ... a troubled economic environment.”
Includes Australia.
AdNews rounds up the fortnight's pitch news.
Supercharging its AI-driven data offer via WPP Open.
Up 2% in March and well above the 12 month average.
From Data to Decisions: Driving Profitable Growth with Marketing Effectiveness.
Simple meal kits without the extra fuss.
Starts from June 2.
With guaranteed outcomes, which essentially "de-risks influencer marketing".
And has overtaken linear TV in Samsung homes.
“Creativity is having a comeback.”
The election is "louder than a lawnmower in a library".
Chief strategy officer.
Still the same leadership.
Open to all media, marketing and advertising businesses, entries will be judged by a client-side panel...
More important in the current tough economic climate.
He hosts the Commerce Media Matters podcast.
Working on campaigns with Mastercard, BetterHelp, Aldi and Salesforce.
Ford: The challenge was too alluring.
Creative pitches were rated the lowest, while tech/digital scored the highest.
Worth $20 million.
"There’s so much emerging opportunity in Retail Media."
Jed Larwood, Flora Delecour, Lauren Boubouras, Sharon Spargo, Jessica Holohan and Alex Conningham.
Operating in a “complex” world.
"We are creating a whole new experience of indulgence that is uniquely Bega."
“We exist for brands that move fast, think big, and need expert support that delivers."
