Research and insights agency TRA has appointed Irena Bakker head of people and capability and Stephen Churchman head of design.
Both roles have responsibilities across the group, which includes TRA’s Australian and New Zealand offices, social media insights and listening tool Zavy, and SME brand health platform, Tracksuit.
TRA’s managing director Andrew Lewis: “People are at the core of what we do here at TRA. With our new offices in Sydney and Melbourne, and the growth of Zavy and Tracksuit, it’s imperative that we have a people leader with an unwavering commitment to developing our already impressive talent base.
“Our promise to employees is an environment where they will enjoy the best training, thinking and collaborators, work on fascinating client problems, and be able to influence the direction and thinking of our business. I am confident that in Irena we have found a dynamic leader who can leverage her extensive experience to ensure TRA delivers on this promise and continues to attract, retain and develop the best talent across ANZ.”
Bakker was most recently Head of HR & Talent NZ for WPP AUNZ, responsible for developing and implementing HR and talent strategies, best practice recruitment processes and change management skills.
Churchman brings global and ANZ experience to the role, having most recently held a role as Head of Creative at Les Mills US and prior to that holding design roles at Saatchi & Saatchi NZ and DDB NZ.
Lewis: “Design is part of TRA’s DNA – it illuminates insight, and our award-winning design team is one of the best in the business. There is no more experienced designer capable of crafting brand identity and experiences through strategic insight than Stephen, and we’re delighted he has returned to his home turf and joined our team.”
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