Toyota is Australia's best-ranked auto brand for the fifth year running, according to market research company's YouGov Auto Rankings 2023.
With a score of 42.4 points, Toyota also topped the global rankings.
YouGov BrandIndex measures the public’s perception of thousands of brands across the world on a daily basis. The brand rankings were compiled using Index scores, a measure of overall brand health calculated by taking the average perception of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
Mazda remains in second this year (25.9 points) but Hyundai has moved up three places to third (21.7) in this year’s rankings.
Japanese manufacturer Honda and German luxury car maker Mercedes-Benz moved down one and two places each, to fourth (21.0) and sixth (19.4). BMW remained in fifth (19.5), but there has been a slight decline in its year-on-year brand health score.
Along with Toyota, Mazda, and Honda, two other Japanese brands feature in the list - Subaru in seventh (16.6) and Nissan in ninth (16.3)
Ford made a new entry in the list and rounded off the top ten, with a score of 15.9.
YouGov BrandIndex has also released the “most improved” brands of the past year. This was topped by Kia, with an improved score of +2.9 points.
Hyundai, which also featured in the top ten rankings, was the next most improved brand, with a change in score of +2.1 points. Japanese brands Daihatsu and Hino were next, which saw boosts of +1.2 and +1.1 points, respectively. Along with securing a place in the top ten, Ford also rounded of the top five with an increased score of +1.0 points.
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