Tourism Tasmania has appointed Lindene Cleary chief marketing officer.
Cleary has more than 20 years of experience in marketing leadership and management including roles within Tourism Tasmania as head of brand marketing and recently as acting chief marketing officer.
Her career has included several roles within The Coca-Cola Company in Singapore, Sydney and Seoul, in senior brand management and marketing communications. In her early career, Cleary worked in business development for Diageo and in account management within various creative agencies in Australia.
Sarah Clark, CEO of Tourism Tasmania, said: “I look forward to Lindene leading our marketing team to take our brand and marketing program to the next level.
“Lindene is a passionate Tasmanian with an inherent understanding of both the responsibility and direct impact the role can have in driving greater value for our visitors, tourism industry and the Tasmanian community.”
Cleary has played an instrumental role in the creation and delivery of the Come Down For Air brand platform and Off Season program, and led the evolution of Tourism Tasmania’s brand communications and agency partnerships.
Clark: “Tourism Tasmania is leading the way in destination marketing, particularly as a challenger brand state. This highly sought-after role attracted over 100 applications and Lindene was the strongest candidate.
"Along with expert marketing experience and leadership skills, Lindene has a great understanding of Tourism Tasmania’s future opportunities and direction.”
Lindene fills the vacancy created when Emma Terry moved on to lead the South Australian Tourism Commission in January this year.
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