Tourism New Zealand's Good Morning World campaign has clocked its 100th day in the year-long series.
New Zealand, the country known for being the first to see the sun each day, embarked on a project to say Good Morning to the entire world every day for 365 days.
So far, the series has seen Kiwis doing everything from ‘mean’ bombs off a pier, swimming with dolphins, jumping out of planes and rolling around in Zorbs.
Tourism New Zealand director of marketing Brodie Reid says Good Morning World has been an "amazing" way to welcome people from all over the world to the nation.
“It’s incredible to see people from all over the world comment on the videos and tell us how much they love hearing from Kiwis all over the country," Tourism New Zealand director of marketing Brodie Reid says.
The series, created by creative agency Special Group, takes advantage of the fact that New Zealand is the first place in the world to see the sun each day with more than 300 New Zealanders taking part.
“Good Morning World was always intended as a gesture to wake up the world in a positive way and to be a heartfelt invitation to discover New Zealand as a place and our people," Special Group New Zealand executive creative director Tony Bradbourne says.
“And so far over 50 countries have said ‘Good Morning’ back”.
With 100 days complete, the project has already proven to be a beautifully honest reveal of genuine personality and charm of the country.
“What’s great about Good Morning World is you can not only see how stunning New Zealand is as a place, but you can really feel who New Zealanders are,” Special Group Australia executive creative director Tom Martin says.
“Good Morning World is sometimes funny, sometimes serious but always heartfelt”.
Each day Good Morning World starts as a social post on all of Tourism New Zealand owned channels and then is quickly shared and spreads around the world across all mediums including digital, TV and outdoor.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.