Narelda Jacobs.
Tourism NT has launched Love Letters to Alice, a campaign that invites Australians to reconnect with the heart of the Red Centre through personal storytelling.
The campain, led by award-winning journalist and TV presenter Narelda Jacobs, captures the bonds people share with Alice Springs/Mparntwe.
Through a series of love letters – written by locals, visitors and First Nations voices like filmaker and activist Rona Glynn-Mcdonald – the campaign highlights the cultural and emotional ties.
“Alice Springs/Mparntwe is a place that leaves its mark on your soul. It’s where the land speaks to you, the community welcomes you, and the stories stay with you long after you leave," Narelda Jacobs said
"I’m so proud to share my love for this incredible part of the country.”
CREDITS
Edelman - Creative Agency
Strategy - Peter Pippen (Head of Strategy)
Creative - Tim Chenery, (Regional Creative Director), Jamil Bhatti (Executive Creative Director)
Production - Jasmin Malam (Head of Production)
Earned – Preya McMahon (Head of Brand), Sacha Hart (Associate Client Director), Ainslie Lambourne (Senior Account Manager), Lucy Devlin (Account Executive), Maeve Hopper (Assistant Account Executive)
Crisis – Jennifer Giff (Senior Director, Issues & Crisis), Harriet Turner (Senior Account Manager)
Project Manager – Blandine Escoffier (Group Program Director)
Going North - Production Company
Director - Jack Ryan
Producer - Mikaela Ellis
DOP – Tully Hemsley
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