Tourism Fiji has launched a campaign encouraging Australians to pack their bags, proclaiming ‘Fiji’s open, mate!’
The Hallway has been Tourism Fiji’s media agency since 2018, but this is the first significant creative assignment the full service independent agency has developed for the country’s tourism organisation.
The campaign features diehard Fiji-phile ‘Steve’ who, during lockdown, has turned his home into a Fiji-fied tropical paradise. Delighted to hear that Fiji has reopened to holiday travellers, he can’t wait to jump on a plane.
The story plays out across a number of formats - from a 30-second spot through to a batch of six-second bumpers following Steve and his family’s excited rush to get to their favourite tropical paradise.
Tourism Fiji regional director, Australia, Robert Thompson says Australians are looking for an escape: "The ‘Fiji’s Open’ campaign from The Hallway is a great platform to announce that our borders are open. It’s got cut-through and taps into the fact that, after 2020 and 21, Aussies are looking for a paradise escape.”
The Hallway ECD and partner Simon Lee was unavailable for comment, his voicemail message stating simply: “Fiji’s open, mate!”
Credits:
Client: Tourism Fiji
CMO: Emma Campbell
Regional Director, Australia: Rob Thompson
Creative: The Hallway
Production Company: Goodoil
Director: Dave Wood
Producer: Lee Thomson
Executive Producer: Sam Long
Sound Production: Uncanny Valley
Editor: Stuart Morley
DP: Lachlan Milne
Media: The Hallway
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