The total TV market climbed to more than over $4 billion in advertising revenue last year, with BVOD continuing its rapid rise.
Total TV advertising, which includes metropolitan free-to-air, regional free-to-air, subscription TV, and BVOD and excludes SBS, recorded a combined revenue of $4.1 billion for the year to December 2021, which was up 19.9% compared to the same period ending December 2020.
In the December half, TV advertising revenue was $2.2 billion, an increase of 14.4% when compared to the same period ending December 2020.
The total revenue for the metropolitan free-to-air networks was $1.5 billion for the six months to December 2021, up 13% compared to the same period last year. For the 12-months, metropolitan free-to-air advertising revenue was $2.8 billion, up 18.5%.
“TV is part of the fabric of our lives and these results show how important Total TV is to advertisers looking to connect with Aussies every day,” says ThinkTV CEO Kim Portrate.
“The impressive growth in the past 12 months is evidence that advertisers looking to build and grow their brands understand Total TV needs to be the cornerstone of their media plans.”
Across BVOD platforms, which include 7plus, 9Now, 10 Play, Foxtel Go, Foxtel Now, and Kayo, revenue was up 63.4% to $218 million for the six months to December 30, 2021. BVOD revenue for the total financial year was $363 million, up 67.8% year-on-year.
“BVOD audiences and revenue continue to increase exponentially, testament to the power of the offering,” Portrate says.
“Once considered a smaller sibling of linear TV, BVOD has truly come into its own. And when the two combine to form Total TV, they make for an unbeatable package.”
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