Northwest Rapid Transit (NRT) has awarded the advertising rights for the Sydney Metro North West transit assets including station and on-train precincts to TorchMedia following a competitive tender.
The exclusive contract allows TorchMedia to offer purpose-built advertising opportunities within the Metro North West stations and within all 22 Metro trains running on the newly built Metro line between Chatswood to Tallawong.
The win cements TorchMedia's position as the leading transit out-of-home specialist, with a portfolio able to impact up to 64 million passenger journeys a month across the Eastern Seaboard.
Sydney Metro is Australia’s first driverless railway system and the latest in public transport innovation in Sydney, which has facilitated a total 20 million passenger journeys since its official opening in May 2019.
“The Sydney Metro is a world-class transit project," says Kirsty Dollisson, managing director, TorchMedia.
"We are excited to work with NRT to create effective advertising opportunities for brands. The network opens up the extremely sought-after Northwest corridor that has previously had limited Out-of-Home opportunities for advertisers.”
The Sydney Metro North West advertising rollout includes both Static and Digital Transit opportunities for advertisers, with the first static campaign for property developer Mayrin Group going live in June. The purpose-built digital network is expected to launch in 2021.
Steve Herman, CEO, NRT, says Sydney Metro Northwest is the first stage of Sydney’s Rail Future.
"Collaboration with dedicated Transit-focused specialists like TorchMedia completely aligns with standards set by this visionary project and will deliver information and engaging opportunities for both Sydney Metro customers and brands alike," says Herman.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.