Topham Guerin Australia has been appointed to drive the creative strategy behind an upcoming global suicide prevention campaign by Lifeline International.
Although mental health awareness is on the rise, in over 40 countries, individuals who attempt suicide face potential arrest, prosecution, and even imprisonment.
Sam Newton, MD at Topham Guerin Australia, said the agency is deeply honoured to work with Lifeline International alongside talented agencies such as D.O.A and BrandThro on this monumental campaign.
"This campaign has the potential to reshape perspectives, remove stigmas, and fundamentally impact thousands of lives across the globe," said Newton.
"Our team is committed to using our skills and experience to drive real change, resulting in the successful decriminalisation of suicide worldwide."
LifeLine International director of campaign and communications, Nick Stravs, said Topham Guerin, from the first contact, brought the kind of high energy curiosity and collaboration DNA that really made their track record sing.
"Their thirst for leveraging data into action, and nimble digital inhouse creative skills, were decisive - along with their international outlook and presence," he said.
"We are so excited to partner with Topham Guerin to build a community that cares deeply and acts meaningfully so that suicide prevention resources can be available and accessible everywhere - not just in developed western economies.”
The campaign is set to go live towards the end of 2023.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.