Fabulate
November saw a mix of Australian creators lift their followers across TikTok, Instagram and YouTube.
Actor Zac Burgess saw a significant lift in his Instagram following in the wake of the premiere of Amazon Prime’s Cruel Intentions with a reel of him and co-star Savannah Smith garnering some 1.3million views.
On TikTok, nutritionist Alyssa Coady was also among November’s fastest growing creators with many of her recipes consistently garnering hundreds of thousands of views, and in some cases, millions of views.
Meanwhile, on YouTube, Road Truck Adventures was amongst the fastest growing creator accounts in December as viewers followed channel host Johnno’s latest trip from Melbourne to Townsville.
The 52-year-old’s YouTube is one of the more prominent Australian “trucker tube” accounts which follow the journey of long haul truckers on the platform.
Fabulate head of strategy and talent Lucy Ronald said there has been a bit of a shift in what is popular on the platforms moving into summer.
“Creators who are prioritising entertainment, recipes, and sport are experiencing the strongest audience growth," Ronald said.
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