Radio executive Tony Wilkinson has joined specialist marketing agency Talent Corp, in the newly created role of commercial director.
Tony Wilkinson previously held senior leadership positions at SCA, Macquarie Media.
Talent Corp specialises in cultivating celebrity and influencer commercial activities including advertising campaigns, brand ambassadorships, content creation, speaking engagements, search and more.
“I am delighted to be joining Talent Corp. The model is proven. Add credible Talent to a campaign, content piece or activation and that drives increased consideration,” Wilkinson said.
“Having worked with some of Australia’s leading media personalities over many years, I am really looking forward harnessing the power of personalities to deliver growth for the brands and businesses we work with.”
The start-up talent agency works with many notable connections including celebrity chef Manu Feildel, sports athlete Guy Leech, amongst other prominent personalities such as Steve Price, Merv Hughes, Cana Campbell and Ben Fordham.
Mark Noakes managing director of Talent Corp said, “I am over the moon to be working with the legendary Wilko again. Anyone who has worked with Tony before will understand the value he brings to a team. His experience in talent, media and sponsorship is significant.”
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