Australian out-of-home health and wellbeing network Tonic Health Media has launched a programmatic digital out-of-home (DOOH) trading platform.
Tonic Health Media has partnered with DOOH providers Vistar, Hivestack and Broadsign Reach to launch the platform, making it easier for clients to buy advertising inventory and track campaigns in real time.
Tonic’s multi-channel network of TV, digital panels and brochure boards are currently featured in more than 5,300 GP practices, hospitals, pharmacies and health centre waiting areas across the country.
The move will allow advertisers to buy this inventory on a programmatic basis allowing for context, speed to market and frictionless trading.
Tonic Health Media commercial director Sev Celik says now is the perfect time for advertisers to take advantage of the health OOH space.
“Tonic Health Media is excited to announce this new digital offering that will not not only make it easier for our clients to book and manage campaigns, but also provide more efficient, accurate, and scalable solutions for them," Celik says.
"By leveraging these premium, international tech players we’re providing companies with a best in class digital out-of-home experience.”
Broadsign sales director Asia-Pacific Ben Allman says the two companies have been partners already for a number of years.
“We're incredibly excited to be partnering with them on this latest stage of their evolution; the activation of programmatic trading capabilities," Allman says.
“Advertisers and agencies are under increasing pressure to do more with less and programmatic technology brings a lot to the table in terms of its ability to turbocharge the planning, buying, measurement and reporting of campaigns. This latest partnership couldn't have come at a better time."
Tonic Health Media’s channels are trafficked by 16 million OOH health and wellbeing environments and nine million online health site visitors per month.
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