Creative agency Today the Brave has been appointed by disruptive proptech startup Coposit.
Coposit is a platform that allows purchasers to secure their new home with a fraction of the deposit, followed by weekly installments – called ‘coposits’ – over the course of construction, with no interest or fees.
Used by residential property developers and sales agencies including Mulpha, Geocon, Thirdi Group, Ray White Projects and McGrath Projects, buyers have the opportunity to purchase a house with as little as $10,000 in savings.
Today the Brave founding partner, Jaimes Leggett, said: "Brave work grows brands. It punches above its weight, it catches you off guard, it inspires, it tells better stories and it cuts through. And that's the brief we've got from Coposit.
"They are disrupting the category by providing a solution to the deposit barrier for first home buyers, and they're looking for a partner to do the same with their communications."
Michael Carbone, head of marketing at Coposit, said: “We have partnered with Today the Brave given their unwavering focus on getting it done, through big, brave work.
"Our ambition to provide Australians with the dream of home ownership, via a solution to financial obstacles, is one that needs an ambitious partner to bring it to life."
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