Fresh off the back of being named AWARD’s 2023 Emerging Creative Team of the Year, creative duo Hannah Lawson and Kate Idle join the ranks of Today the Brave.
Working alongside creative partners Jade Manning and Vince Osmond, the pair will bolster the full service agency’s creative offering, working across clients including Zambrero, Carnival Cruise Line, HOYTS and the University of Sydney.
Manning and Osmond said the agency has been admiring Lawson and Idle from afar for a while now.
"We couldn’t be happier to have them join us. We’re going through an exciting period of growth at the moment, and with so many clients eager for brave, meaningful ideas, Hannah and Kate are a perfect fit," they said.
Joining from DDB Sydney, the copywriter and art director team bring more than five years’ experience, having worked with significant clients such as McDonald’s, Westpac and Volkswagen.
Most notably, the pair are responsible for McDonald’s 'Middle Child' campaign and the recent Westpac 'Banker and Referee' NRL Sponsorship campaign.
Lawson said the pair are beyond excited to join the talented team at Today the Brave.
"We’ve watched TTB grow over the past year, so it’s pretty awesome to now be a part of it," she said.
Idle said the energy and drive that the team at TTB have is amazing.
"It’s a great opportunity to join such talented people and become a part of what they’re building," said Idle.
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