Full service independent agency Today the Brave has launched a dedicated media offering.
Following a series of client wins, the new media division will handle media for a number of the agency’s existing clients.
Jacqui Capel is head of media with 18+ years of industry experience across both agency and publishers to the role. Most recently, Capel acted as general manager of Squad, Mamamia’s social, content and influencer business.
"We’re excited to have Jacqui joining the team. As we continue to grow, this is a natural step to broaden our offering to incorporate media," says Today the Brave’s founding partner, Jaimes Leggett.
"Our clients are increasingly asking for an integrated offering and we’re delighted to be able to broaden our capabilities to best support them."
Capel says she's thrilled to be joining Australia’s most exciting indie agency.
"Clients have been asking for media solutions that work hand in hand with both creativity and technology in order to get the best possible results for their investment," says Capel.
"I’m passionate about driving this agenda for Today the Brave’s partners, and offering a channel neutral strategic approach across every touchpoint.”
Prior to Mamamia, Capel held senior roles at Bohemia, Blue499, Match Media, and OMD, and has been an AiMCO Guiding Council Member throughout 2022.
Since the indie agency entered the scene in 2022, Today the Brave has worked with clients including True North, Zambrero, Coposit, News Corp, the University of Sydney, HOYTS, AMP North and Mercury Capital.
Founded by Jaimes Leggett, alongside Business Partner Celia Wallace and Creative Partners Jade Manning and Vince Osmond, the agency is led by their guiding principle of Bravery, which reflects how they behave, measure, and show up in the world.
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