Independent creative agency Today the Brave, founded by four partners, including Jaimes Leggett, former CEO of M&C Saatchi in Australia, has partnered with Australian luxury tourism company True North.
The strategic partnership stems from True North’s ambition to reach an international audience of luxury travellers and an increased investment in the local market.
Chad Avenell, True North managing director, said it’s clear that the team at Today the Brave share drive and ambition to create experiences that are truly exceptional.
"They were a natural partner to support our growth ambitions," Avenell said.
Celia Wallace, Today the Brave partner, said as a quintessential Australian brand True North demonstrates immeasurable potential.
"From our first meeting, the challenge of bottling these near-indescribable experiences was one that the entire team felt truly excited about," Wallace said..
"We’re delighted to work with Craig, Chad and their team to further cement the brand into Australian culture, as well as increasing their brand presence in domestic and international markets."
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