Toby Kennedy returns to Australia as creative director BBDO Melbourne

Chris Pash
By Chris Pash | 7 December 2021
 
Toby Kennedy.

Toby Kennedy has returned from the US to be creative cirector at BBDO Melbourne.

He was at adam&eveDDB’s New York office, where as its second creative hire, he helped establish it as one of the fastest growing creative agencies in the country.

Kenned; “I’m stoked to be joining the Clemenger team at such an exciting time for the agency.

"The opportunity to build on Clemenger’s legacy for big, bold ideas with a bunch of talented individuals was something I just couldn’t pass up. I can’t wait to get started.”

He’s been responsible for work across Samsung and Miller High Life, including, Samsung’s ad-within-an-ad-within-an-ad featuring Ryan Reynolds, The Samsung QLEDecode, as well as Miller High Life’s Champagne of Beers Region, and Live the High Life at Home campaigns.

Kennedy has also created award winning work for YouTube, Devondale, KidSafe, ahm and Lindemans.

Clemenger BBDO Melbourne Executive Creative Director, Ryan Fitzgerald: “We’re pumped that Toby chose Clemenger as his landing spot upon his re-entry into Australia.

"Toby brings a wealth of experience and big, interestingly shaped ideas that perfectly line-up with where the agency is heading. Above all, he’s a great human - we couldn’t be more thrilled to have him join the team.”

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