TK Maxx
American off-price department store chain TK Maxx is pitching its local creative account, AdNews can reveal.
The pitch is close to a decision, insiders close to the account tell AdNews, with a shortlist of three agencies.
Earlier stages saw a shortlist of eight agencies, insiders say, seeing one agency turn down the process due to the amount of parties involved.
Incumbent independent agency Howatson+Company has held the account since 2022 after a pitch.
Howatson+Co did not re-pitch for the account, AdNews understands, as the agency won competitor brand Myer earlier this year.
The brand's most recent campaign, launched in 2023, sees shopper Confetti Katie explode when she sees the quality and the price of TK Maxx.
Havas Media is the brand's media agency, after winning a pitch in 2021.
TK Maxx has been asked for comment.
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