Fabulate’s head of strategy and talent Lucy Ronald looks at what’s been trending on TikTok over the past month and why it’s been taking over our algorithms.
Very Demure
We’re sure you’ve heard the phrase “very demure, very mindful” by now - but what is it all about?
The "very demure, very mindful" trend on TikTok is all about playfully pretending to be modest and mindful in everyday situations, but in a super ironic way. It started with a TikTok creator named Jools Lebron, who made funny videos acting "demure" while doing things that aren't really demure at all.
With over 400K videos under the hashtag #demure, it’s safe to say that we’re all pretty obsessed with approaching the everyday with a bit more demure. Brands have been loving this trend too, using it to show off their products with a fun twist, making content that feels more relatable and entertaining.
Raygunn Capcut
The "Raygunn CapCut" trend took off on TikTok after the Paris Olympics, featuring a template inspired by Australian dancer Raygunn’s moves! The CapCut template makes it easy to edit videos without any fancy skills, so everyone can jump in and get creative.
I'm getting that itch again
This trend is perfect for showing the pull of temptation, like wanting to buy something even when you shouldn't. It uses the idea of getting an "itch" that you just have to scratch, making it great for brands to use when highlighting the irresistible urge to shop their site or visit their store.
lilybayliss_ on TikTok.
No (Finger filter trend)
The "No" trend has taken off because it's so easy and doesn't even require showing your face. You just count down on your fingers in response to questions you'd say "no" to, making it a fun and simple way to engage.
Brands could use this for lighthearted content or quick, relatable moments where saying "no" is the perfect answer, like rejecting boring everyday routines for something more exciting.
Oh I forgot my ____
This trend is all about playing around with the idea of forgetting something important. It’s fun to see creators come up with all sorts of things they "forgot", like their wallet or even their attitude.
For brands, this could be a clever way to emphasise the importance of their products or services being the "thing" you never want to leave behind
That sounded really bratty
A nostalgic throwback mixed with pop culture, this trend uses a sound clip that connects to both "Dance Moms" and Charli XCX's album "Brat". It's perfect for a cheeky or sassy transition in videos, and brands can use it to highlight playful or edgy moments that might feel a bit rebellious or offbeat
crazzyleezy on TikTok.
Feminionmenon
Inspired by the rising popularity of figures like Kamala Harris, this trend uses a catchy sound (by our fave gal Chappel Roan) to celebrate strong female icons or iconic moments. It’s ideal for brands that want to highlight empowerment or showcase a big launch, like a bold new product or campaign that they know their audience will love.
Running from the cop and they say
This humorous trend involves pretending to run from the cops while receiving a compliment. It's great for brands looking to add a funny twist to their content by inserting positive statements about their products, like "Suspect spotted with the best coffee in town!" It’s light-hearted and perfect for brands wanting to show off their fun side.
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