TikTok has hosted its second #ForYou Summit Australia at the Hordern Pavilion in Sydney.
The event drew an audience of more than 500 industry partners in person, while thousands more joined via livestream.
Hosted by 2022 Australian of the Year and disability advocate Dylan Alcott AO, guests heard from a diverse group of brand and performance advertisers who shared their firsthand experiences of how TikTok has made a meaningful impact on their brands.
Uber/Uber Eats' director of marketing APAC, advertising & promotions, Andy Morley, shared insights on its journey becoming comfortable with the unpolished nature of TikTok content and the platform becoming a must have in its media mix.
Guzman y Gomez's global CMO, Lara Thom, spoke of GYG's early adoption of TikTok and its success in scaling the channel for sales growth.
Nestle's director of marketing & communications, Anneliese Douglass, took the stage to discuss their continuous learning approach to TikTok and their high-performing campaigns across KitKat, Nescafé and Milo on the platform.
Mindshare's Peta Southcombe, managing partner, and Denny Handlin, TikTok's head of global business marketing ANZ, discussed the Nike 1000 Victories partnership on TikTok, which was the first-ever community-powered documentary on TikTok in support of women's sport, launched by Matilda's star Steph Catley.
Stephania Costa, TikTok AUNZ marketing science lead and Jan Hofmann, TikTok AUNZ head of product marketing, presented TikTok’s latest products and measurement solutions for driving business success including TikTok Pulse, Branded Mission, Video Shopping Ads, Conversion Lift Studies, Media Mix Modeling, and Post Purchase Surveys.
Also joining Costa and Hofmann was Ankita Shetty, TikTok AUNZ creative strategist, on creative solutions available to brands including TikTok Smart Creative, Creative Assistant and Creative Exchange.
Brett Armstrong, TikTok's global business solutions GM, said at this year's #ForYou Summit, TikTok saw the impact achieved by a handful of the 350,000+ businesses by connecting with the 8.5+ million Australians who make up its community.
"I was also humbled to be joined on stage by Dylan Alcott, and proud that TikTok is now part of the movement that is the Shift 20 initiative to drive inclusivity in our industry," he said.
"We are committed to supporting this, and I loved seeing the enthusiasm from the brands and marketers who are also interested in getting involved.”
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