TikTok for Business has launched a new web series, Don’t Make Ads: An Advertising Competition.
Weekly episodes will feature partners Optus, Afterpay, Tourism New Zealand and Hyundai.
The miniseries highlights the fun ways brands can work with short-form video and new platforms to drive impact.
The series will feature top marketers from four major brands, popular Aussie TikTok creators, and creative strategists to help the creators bring their content to life.
In each episode, a brand will share a current business or marketing challenge in the form of a brief to the TikTok creators.
Guided by the creative strategists, the four creators will then compete to produce a creative, high-impact, native piece of TikTok content in response to the brief.
Each creator response is then evaluated by the panel for its effectiveness in meeting the brand's objectives.
The judging panel includes Brett Armstrong, TikTok’s general manager of global business solutions; Lucinda Price, comedian and media personality, who also hosts the series; and a senior executive from a different brand partner each episode.
The TikTok creators chosen to participate in the series are Janet Rifenstine, (@rifenstine), Alex Robinson aka Alex the Lion (@alexrbsn), Jayden Rodrigues (@jrod_hd), and Ash Hodgkinson, otherwise known as Ash Magic (@ashmagic).
Brett Armstrong: "Our goal with this series is to demonstrate that building impactful creative campaigns on our platform is simple, by working with real TikTok brand partners and creators to develop fun and engaging content in a live-on-stage environment."
The brands featured in the first series of Don’t Make Ads include Tourism New Zealand, Hyundai, Afterpay and Optus.
Featured weekly in the judging panel will be Andew Waddel, Tourism New Zealand general manager - Australia; Kevin Goult, marketing director, Hyundai Australia; Marija Gavran, ,arketing communications and insights director, Afterpay; and Melissa Hopkins, chief marketing officer, Optus.
The first episode is Tuesday, September 22, featuring Tourism New Zealand, and invites the four creators to help celebrate Bilbo and Frodo Baggins' birthday on International Hobbit Day.
A new episode will be released weekly at www.dontmakeads.com.au.
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