Short-form video app TikTok has launched a new advertising solution for small and mid-size businesses.
The self-serve advertising solution, which is available globally, will give marketers the tools to tap into the TikTok community, reach new audiences and optimize their marketing campaigns within the platform.
"Supporting small and local has been part of our vision since we opened our doors in Australia, and over the past few months has become more important than ever," TikTok Australia general manager, global business solutions Brett Armstrong says.
"With the launch of TikTok for Business and our evolving marketing solutions, we’re delighted to extend our support to Australian SMBs as they rebuild and engage creatively with new audiences. We look forward to continuing to support the growing needs of our partners and the Australian business community as we all build for the future.”
TikTok is also introducing its Back-to-Business ad credit program, including $100 million in ad credits for small businesses worldwide to use on their journey to rebuilding.
Small businesses can apply for the credit on TikTok's website.
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