TikTok and iHeartRadio are expanding their partnership to include TikTok Trending exclusively on The Edge every Friday morning.
ARN’s iHeartRadio first partnered with TikTok in April, launching TikTok Trending on iHeartRadio.
The station now reaches 128,000 weekly listeners across Australia on DAB+.
As part of the expansion, TikTok Trending on The Edge will feature some of Australia's biggest DJs, including Paris Lawrence. TikTok Trending is also launching in New Zealand, in collaboration with NZME.
"TikTok Trending on iHeartRadio has been a hugely successful collaboration between iHeartRadio Australia and TikTok, delivering audiences the hottest content straight from the creators,” says ARN head of digital audio Corey Layton.
"We're excited to extend the partnership with the launch of TikTok Trending on The Edge and the expansion in New Zealand with NZME.
“The Edge is a proven launchpad for new music and artists – we know that the audience will love kicking off the weekend with this content.”
TikTok Trending mirrors TikTok’s For You Feed, showcasing the best music, artists, and creators behind the videos, songs and trends on TikTok.
The station broadcasts 24/7 as part of a partnership between ARN's iHeartRadio Australia and TikTok. Guest hosts on TikTok Trending on iHeartRadio have included Amy Shark, Delta Goodrem, Rita Ora, Guy Sebastian, Havana Brown, and Sophie Monk.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.