TikTok has announced the shortlist for its inaugural Australian advertising awards.
These awards highlight local agencies and brands that have delivered impactful and entertaining content to the TikTok community.
Following the success of the awards in Europe and South America, the TikTok Ad Awards is making its debut in Australia, featuring categories that celebrate creativity, brand excellence, and performance.
Brett Armstrong, general manager, global business solutions for Australia & New Zealand at TikTok, says the team see a lot of great ads every year, so this is an important recognition of the brands, agencies and people who push the creative limits of their work to drive market-leading results.
"Their contributions play a vital role in making TikTok a vibrant community where local stories come to life and global audiences can be reached," he says.
"We're proud that the globally run TikTok Awards have made their way down under and can't wait to celebrate with all our finalists next month."
The shortlisted campaigns, brands and agencies are as follows:
Greatest Creative Campaign: This award celebrates the brands that dared to push the boundaries of creativity on TikTok and embodies its golden rules for success on the platform: inspire creativity and bring joy.
1. ModiBodi - I'm Dying Inside
2. Smiths - Taste Icons
3. UBank - DJ Frog - 20 bucks
Greatest Brand Campaign: This award celebrates the brands that have partnered with TiTok to deliver best in class brand building and demonstrates a commitment to building effective brand outcomes with TikTok.
1. Nike - 1000 Victories
2. Netflix - Queen Charlotte: A Bridgerton Story
3. Tinder - It Starts with a Swipe
Greatest Performance Campaign: This award celebrates the brands who have broken through with performance marketing on TikTok. The nominees have leant in to trusting TikTok as a key channel in their performance marketing strategy.
1. Hismile - VIRAL Purple Serum
2. Contiki - From Dreams to Reality
3. Mecca - New Now Wow
Greatest For Good Award: This award celebrates campaigns that utilised the power of entertainment on TikTok to drive meaningful social impact.
1. Consent Labs - #ClassifyConsent
2. Bushfire Foundation - Save BIG This Black Friday
3. RSPCA NSW - Rescuoodles
Media Agency of the Year: This award celebrates the media agency who has embraced the power that TikTok has as a platform to reach their target audience and achieve results for their clients' unique goals.
1. Wavemaker
2. OMD
3. Incubeta
Creative Agency of the Year: This award celebrates visionary agencies who have set the gold standard for creative excellence on TikTok, demonstrating the power of the platform to grow brand love and impact for their clients.
1. Howatson & Co
2. TBWA Sydney
3. Canva (In-house agency)
Advertiser of the Year: This award celebrates the brands that have set the benchmark for excellence on TikTok, through innovative strategies, product adoption and an unwavering commitment to building authentic connections with their audiences.
1. Hismile
2. L'Oreal
3. Universal Pictures/Warner Bros
For You Award: This award celebrates someone who is an exceptional advocate for TikTok across their own business and regularly collaborates with us. They understand the power TikTok has as a platform and uses it to craft innovative campaigns that drive results for their clients and/or business.
1. Alex Lee - Canva
2. Ilaria Mazzoni - EssenceMediacom
3. Nick Kyprianou-Brown - Joy.
The winner of each category will be announced at the awards ceremony in Sydney on February 15, 2024.
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