TikTok in partnership with Kia Australia is celebrating the launch of the new Kia Seltos in a new campaign, Road Trip: Head to head.
The campaign takes viewers on a livestreamed road trip with some of Australia's top creators with a combined follower count of over 4.9 million as they go head to head in a series of entertaining challenges.
Creators will be teaming up to complete a themed challenge, stopping at locations on the way to collect items that will be used in their final challenge.
Nikolas Souliotis - digital marketing manager, Kia Motors Australia, said: "This partnership unlocks new levels of engagement for Kia. It allows us to co-create with TikTok and be part of the most creative community in a way that's never been done before."
Simon Bates director of content programming, TikTok Australia, said: "At TikTok, we believe we are the perfect partner for brands like Kia to help them reach their desired target audience and ensure brands are top of mind for the next generation.
"This campaign marks a milestone for TikTok Australia being the first TikTok branded content partnership. We’re excited for our creators to reach their fans and a new audience for Kia through these engaging challenges."
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