PepsiCo has been named Advertiser of the Year at this year’s TikTok Ad Awards for its TikTok marketing of Twisties and Mountain Dew.
Twisties also took home the Greatest Creative Campaign award for its TikTok-first initiative, ‘The Great Flavour Debate’.
By leveraging TikTok's TopView ad placements and In-Feed Spark Ads, Twisties achieved a 31.3% increase in Ad Recall and an 18.1% lift in Brand Awareness.
Zenith was honoured as Media Agency of the Year, recognised for its use of creator and user-generated content. Using one of TikTok's measurement partners, Lifesight, they focused on results-driven planning.
Special Australia was named Creative Agency of the Year for its ability to integrate TikTok-native storytelling into campaigns.
Australian digital bank, Ubank won Greatest Performance Campaign for ‘Cheap Ad, Great Rate’, a, Is this cool enough for you boss? 👍 Rate effective 1 July 2024 and subject to change. For more rate info, see ubank.com.au. Products issued by ubank, part of NAB. Info is general. Consider if it's right for you. TMDs at ubank.com.au/tmd. It's called marketing, look it up 💅🏼 Rate as at 1 July 2024 and subject to change. For more rate info, see ubank.com.au. Products issued by ubank, part of NAB. Info is general. Consider if it's right for you. TMDs at ubank.com.au/tmd.
The full list of winners for this year's TikTok Ad Awards:
Greatest Brand Effectiveness Campaign: Woolworths | Fresh Fuels the Best in All of Us: The Paris 2024 Game.
Greatest Creative Campaign: Twisties | It’s time to decide Australia’s Official Twisties flavour once and for all. Will it be Chicken or Cheese? Only you can decide. Vote NOW! Link in bio.
Greatest For Good Award: Shift 20 | How to stand out! Image description in comments. #education #acting #shift20castingcall
Greatest Performance Campaign: Ubank | This is boomer marketing right? Rate effective 1 July 2024 and subject to change. For more rate info, see ubank.com.au. Products issued by ubank, part of NAB. Info is general. Consider if it's right for you. TMDs at ubank.com.au/tmd.
Greatest Small Business: La Vida Homes.
Advertiser of the Year: PepsiCo.
Creative Agency of the Year: Special Australia.
Media Agency of the Year: Zenith Australia.
For You Award: Kim Zorn, Global Performance Director at Princess Polly.
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