Ticketek owner TEG released its research insights offering, Doppler, bringing together a data set of more than 16 million Australians with its consumer panel of more than 1 million.
Dopple utilises research and first-party data to identify audiences using spend, lifestyle, geographic and demographic characteristics.
TEG says advertisers can target audiences based on motivation, intent, attitude and awareness, along with the usual attributes like age, gender, location and behaviour.
“Marketers and brand managers face major challenges in how they accurately identify the characteristics of their consumer market, how they best reach a scalable target audience, and what data they are able to trust to help with these decisions,” says Andrew Reid, General Manager of TEG Insights and TEG Analytics.
“Doppler addresses these challenges with an offering that augments research-derived segments with TEG’s unique single-source, first party data."
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