Thump Media, an independent media agency with offices in Sydney and Brisbane, has announced the renewal of the Scenic Group above the line media account in Australia and New Zealand.
This comes at an important time, as the global cruise industry recovers strongly and Scenic Group continues its significant growth plans, with the launch of two new ships in 2023.
Thump Media is working closely with the marketing teams to develop main media campaigns to promote the Scenic Eclipse II inaugural sailing in April and Emerald Sakara (sister company Emerald Cruises) in August 2023.
Chris Franke, founder and MD of Thump Media, said: “We are absolutely thrilled to renew our agency contract, based on the very strong relationship between the Thump Media and Scenic Group teams.
“We have worked closely with the Scenic Group portfolio of luxury brands, including Scenic Luxury Cruises & Tours, Emerald Cruises and Evergreen Tours, over the past two years.
“Both the Thump Media and Scenic Group marketing teams have an unwavering commitment to strategic excellence and executing on clear visions, to promote the Scenic and Emerald Cruises products in Australia and in New Zealand.”
Anthony Laver, GM of sales and marketing in Australasia for Scenic Group, said: “We are pleased to be extending our Thump Media above-the-line agreement to continue building on the strong media partnerships, strategic planning and successful campaigns in both markets.
“Over the past two years, Thump Media have continued to invest in growing their core team resources and expertise to deliver excellent quality services and insights.”
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