Thorndyke, the preferred OOH verification vendor for Publicis, Dentsu & Cartology, has launched its verification solution for programmatic DOOH, a platform that verifies both direct and programmatic DOOH campaigns under the same campaign.
Key features include real-time ad verification, campaign performance insights and third party measurement.
Thorndyke programmatic verification is supported by Yahoo!, Vistar Media, Amobee and The Trade Desk.
Jason Cooper, CEO of thorndyke, said that as the OOH world is digitising faster than ever with programmatic as the catalyst, it’s essential as budgets move into programmatic buys that brands are able to verify that campaign delivery matches the brief.
"As the DOOH inventory is opened up to the agency trading desks, traders are able to verify and measure performance as they have in digital for more than a decade," he said.
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