Thorndyke, a provider of digital out-of-home (DOOH) verification solutions, has announced that it supports new 3D Anamorphic (3DA) formats produced by COGNTV3D.
Thorndyke helps brands ensure campaigns are delivered according to plan using best-in-class verification technology. Thorndyke monitors and verifies DOOH campaigns in real time and improves outcomes for advertisers while campaigns are in flight; using signals collected in real time, campaigns can be optimised against KPIs across direct and programmatic campaigns.
The company’s clients include Publicis, Dentsu and Cartology.
David Sutherland, of COGNTV3D, saod 3DA drives attention and maximises creative opportunities with DOOH.
“The solution is scalable, publisher agnostic and is supported by most major OOH media owners in Australia” said Sutherland.
Jason Cooper, founder of thorndyke, said he's excited about the new 3DA formats, creating new possibilities for advertisers.
"3DA DOOH has the potential to create truly immersive and engaging advertising experiences, and we’re committed to helping brands measure the success of these campaigns," he said.
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