This Way Up returns to Sydney for three days next month, the The Australasian Writers and Art Directors (AWARD) announced.
With the theme ‘Creativity’s Breeding Ground for Worthwhile Opinions’ driving the agenda, the festival will celebrate the best in creative thinking via interactive talks, panel sessions, award announcements, workshops, industry gatherings and more at the Museum of Contemporary Art August 15-17.
David Kolbusz, chief creative officer of New York agency Orchard and 44th AWARD Awards jury president, will headline This Way Up in 2023. Ad exec turned entrepreneur Nathan Lennon, co-founder of Hawke’s Brewing Co, will also be a featured speaker, while Cox Inall Ridgeway GM Yatu Widders Hunt will moderate a panel of Indigenous creative collaborators, and creative technologist Ben Keenan will share with attendees the skills needed to adapt and thrive in the era of AI.
AWARD Work Behind the Work will go behind the scenes to unpack the inspiration, creativity and process behind award-winning advertising campaigns from the last year - ‘First Digital Nation’ from The Government of Tuvalu and Samsung’s 'Flipvertising', both Grand Prix winners at Cannes, in sessions hosted by Ogilvy ECD Bridget Yung.
AWARD Uni will also launch at This Way Up - a course curated and facilitated by creative luminaries Jonathan Kneebone (co-founder, The Glue Society), Mandie van de Merwe (CCO, Denstu Creative), Julian Schreiber (partner & CCO, Special Australia) and Barb Humphries (ECD, The Monkeys).
Designed for mid-weight creatives, two modules of a six-workshop program will take place at the festival, equipping delegates with the skills, critical thinking and confidence to maximise both their day-to-day success and long-term career potential.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.