Yoto
Children’s audio brand Yoto, headquartered in the UK, has appointed media agency This is Flow to launch the brand into the Australian market.
Following a competitive pitch, Flow won the account by understanding Australian parents, uncovering new audience opportunities and media spaces.
Flow will provide media strategy, planning and buying, excluding paid search and social which are managed by Yoto’s global team in the UK.
Flow launched its first campaign in November which was timed to resonate with families during the pre-Christmas season.
Yoto head of marketing Europe Anaelle Bayet said the agency is incredibly excited to partner with This Is Flow.
"Their deep understanding of local parents, coupled with their innovative approach to media strategy, made them the perfect partner for our launch," Bayet said.
"At Yoto, we’re passionate about empowering kids through audio that sparks their imagination, independence, and learning. With Flow’s expertise, we’re confident we’ll inspire families across Australia to make Yoto a cherished part of their everyday routines.”
This Is Flow founder and CEO Jimmy Hyett said he is thrilled to collaborate with a brand like Yoto.
"They champion kids’ independence and freedom to explore and as a father, it’s such an important part of parenting – and my kids can’t get enough of their Yoto cards," Hyett said.
"We’re looking forward to establishing Yoto as a household name for all Australian families.”
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