This is Flow (Flow) has added Australian Payments Plus (AP+) to its growing roster of clients.
AP+ brings together eftpos, BPAY, and NPP Australia into one organisation. AP+ is also responsible for initiatives such as PayID, PayTo, ConnectID, Osko and Beem.
AP+ recently partnered with Flow to launch an awareness campaign for PayTo, a digital payment solution offering a fast, easy and secure way to pay directly from a customer's bank account. PayTo gives consumers more visibility and control over their payments, and enables merchants and businesses to initiate real-time payments from their customers’ bank accounts.
Charissa Brooks, head of brand and marketing at AP+, said now is the perfect time to start driving awareness of PayTo, which is available within the online banking of over 50 banks, financial institutions and credit unions, with more to come.
"We’re excited to be working with Flow and their holistic approach in launching PayTo to our key audiences," she said.
Jimmy Hyett, founder and CEO of This is Flow, said it’s an exciting opportunity to work with Australian Payments Plus as they bring new payment solutions to life in market, along with established products like BPAY and eftpos.
"This is a dream client which gives Flow the chance to make a real impact to consumers and businesses across Australia," said Hyatt.
This Is Flow has also retained the Air Asia account, following a competitive pitch at end of contract term, with activity already live in market as international travel continues to ramp up towards the end of the year.
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