This Is Flow has been appointed by The a2 Milk Company (a2MC) to manage the media planning and buying of its Australian business, with billings of $10 million plus.
This Is Flow won the account by demonstrating its approach of Science, Art and Value with a core focus around improving a2MC’s data capabilities and creating impact through evolving the strategic thinking around media.
CMO of a2MC, Edith Bailey, said: "This appointment is exciting for The a2 Milk Company. During the process This Is Flow demonstrated that they have the right strategic approach, people, and tools to support us in evolving our media strategy and delivering against our objectives.”
Jimmy Hyett, founder and CEO of This Is Flow, said: “It’s a special moment for us to work with an iconic brand like a2 Milk.
"The a2 Milk Company’s focus on quality of their products and their team’s crazy passion for making a difference is palpable. We are thrilled to join them on their journey and continue their story.”
This win continues the momentum of the agency, who recently announced new clients Air Asia, Experience Co and Rockface, hired key staff and expanded the leadership team with people growth to now over 40 people.
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